Winter is Coming. Reebok Winter Classic Portraits
A fun set of images advertising the Reebok Winter Classic, featuring Marian Hossa from the Chicago Blackhawks and Joel Ward from the Washington Capitals.
"Shooting over two days in two cities for two hours we were able to capture a wide array of assets to bring to life a Rocky IV inspired "preparing outdoors" visual set that cheeky jabbed at the outdoor thematic that embodies the Winter Classic. We had a lot of fun with the two NHL stars that bought into the concept and delivered stoic gazes while submerged in ice water or maximum effort while trying to pull a 540lb log. The strong "WINTER IS COMING" headline brought a Game of Thrones ominousness that rounded out a fun set of images that promoted Reebok's custom apparel designed for this unique outdoor event."