SHAWN MENDES' WATCHFUL EYES

Superstar singer, songwriter and musician Shawn Mendes has once again teamed up with Armani, the iconic Italian fashion house, to introduce their newest line of smartwatches. Enjoy these gorgeous images of the chart-topping star as he shows off his personal style.

Photography: Ugo Richard & Sabine Villiard | Modeling: Shawn Mendes

www.armani.com

Mendes first began his collaboration with Emporio Armani last summer, walking the Milan Fashion Week runway for Armani, and the pairing turned out to be perfect fit.

Photography: Ugo Richard

Giorgio Armani remarked he loved Mendes’ “fresh and innovative spirit, as well as his energy and passion for the brand.” For Mendes’ part, it “was just a natural choice, true to my style, and I couldn’t be more grateful for the opportunity I was given to keep collaborating with Giorgio Armani and his team.”

Photography: Ugo Richard

Dubbed EA Connected and launched under the Emporio Armani brand, the smart timepieces now include heart rate tracking, swimproof technology, digital payments, GPS distance tracking, and in some countries, connections to Google Assistant.

Photography: Ugo Richard

The new touchscreen and hybrid smartwatches have customizable watch faces and interchangeable straps with several colors and materials available. Models in the collection let users track activity (steps, runs, fitness goals), stream and control music, check the weather, set reminders and more. Timepieces will be available at the brand’s flagships and the online shop as well as at select department stores.

Photography: Ugo Richard

Photography: Sabine Villiard

Photography: Sabine Villiard

Photography: Sabine Villiard

Photography: Sabine Villiard

Photography: Sabine Villiard

Photography: Sabine Villiard

Photography: Sabine Villiard

Photography: Sabine Villiard

Photography: Sabine Villiard