The trailblazing leader of a second generation of Reggaeton superstars, J Balvin has already created chart-topping hits across Latin America, The United States, Europe and The Middle East. But it’s not just his music that’s getting noticed, it’s his own unique sense of style, which attracted the Swiss luxury watchmaker Tag Here to his orbit. “We‘re thrilled to announce our new partnership with J Balvin. He’s a game changing artist and we look forward to build an exciting relationship with him throughout Latin America, one of our top markets and home to a savvy young audience of watch lovers,” said Jean-Claude Biver CEO of TAG Heuer and President of the LVMH Watch Division. Enjoy these shots of from their collaboration.

Photography: Tag Heuer | Modeling: J Balvin