For many, the iPhone is their everyday and most used camera. But while it can take excellent pictures, much is left to be desired when compared to purpose-built, high quality cameras. The SNAP! 7 from bitplay is meant to fix that, combining a steady grip, built-in protection, external lenses and a physical shutter button.

Photography: bitplay

It's got a physical shutter button

Why does this matter? The patented mechanical shutter means you can take one-handed shots perfectly. Unlike using iPhone’s volume rocker, your fingers won’t block the lens because it’s on the other side. And you don’t have to use the touch screen, which often results in a shaky shot. You can shoot naturally with one-hand, and the satisfying click gives a deeper immersion into the shot.

Multiple Interchangeable lenses

A complete range of bitplay lenses, bringing real pro-level optics to iPhone photography and enough diversity for almost any shooting requirement. Imaging performance matches standalone pro-level camera lenses and SNAP! 7’s fast, secure interface works with the entire range.

Protection against drops and shocks

Accidents can happen when you’re out in the field. SNAP! 7’s dual-layer construction keeps your iPhone safe, whatever you throw at it. The hard polycarbonate outer shell and soft TPU shock-absorbing inner function together perfectly to disperse impacts and keep everything in working order.

Tripod mount thread for professional environments

SNAP! 7’s interchangeable grip includes a standard tripod mount thread so your iPhone can work with a range of industry-standard peripherals and equipment. For video recording, voice recording, time-lapse or photography, your iPhone with SNAP! 7 functions as a flexible, multi-purpose solution that’s at home in any professional environment.

Quick and easy

No bluetooth needed. No battery needed. The case snaps onto your iPhone and that’s it. Their patented mechanical shutter works with iPhone’s default camera app instantly. Performance, protection and an accessible professional photography experience straight out of the box.

Functional Strap Hole

Attaching a wrist strap for your own liking and never drop your iPhone ever again when taking pictures.

The base unit is available now for $149.99 with additional lenses priced from $24.99-$99.99.