The architecture firm BIG has just created the “Home of the Brick”. Located near LEGO’s Denmark corporate campus, the building is 130,000 square feet and is expected to see 250,000 guests each year. Resembling a super-sized version of the classic toy bricks, the building will be open all year long, offering visitors, both young and old, a host of creative, play-based activities to enjoy, most of which will be free of charge. Three separate restaurants will ensure visitors are sufficiently refreshed as they explore the complex’s assorted color zones, each dedicated to a separate area of a child’s education; Red, for example, will foster creativity while blue will teach them cognitive skills. “LEGO House is a manifestation of the very essence of the LEGO idea,” says Jesper Vilstrup, General Manager, LEGO House. “This will be an amazing place where LEGO fans, their families and friends can experience – or re-experience – the playfulness of the LEGO universe. All activities are related to our philosophy that creative play promotes innovation. LEGO House will enable us to offer both adult and young guests the chance of stimulating both creativity and learning.” The LEGO House has been in construction since 2014 and is expected to open this September

Photography: Lego